What Does The Test Rich Snippets Tool Do?
The Rich Snippet validator checks your URL for rich snippets in your page’s code and returns to you what snippets Google is currently reading correctly from your site.
What Are Rich Snippets?
A rich snippet is a Google search result which shows extra information between the URL and description. Examples of this are movie ratings, business contact info, cooking recipes, and direct answers to questions.
You can create rich snippets by adding structured data to your site, which Google and other search engines can then “read.” Structured data is a piece of code, written in a specific format, that allows search engines to better understand the type of information on your webpage.
Adding rich snippets to your page can greatly improve your site’s visibility and ranking on Google’s search results.