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Our Publisher Marketplace Includes…
Why Do I Need A Publisher Exchange?
Every SEO ranking factor study has found that the number and quality of links pointing to your website is a key ranking factor used by Google. The hypothesis has been proven repeatedly, even as algorithms have evolved: If you want high rankings, you need high-quality links.
But many publishers take advantage of this fact by selling low-quality links or guest posts that don’t bring value (or disappear after your payment is submitted). Many marketers have ceased doing link building because of these challenges. But link building is still crucial to online growth, as mentions in authoritative publications drive trust and authority signals in search engines and in large language models.
That’s where Link Laboratory comes in. We help quality-focused link builders find publishers that they can trust. The publishers in our marketplace have been vetted for their content quality, organic traffic, and credibility. They also publish guest posts according to Google’s quality standards.
At Link Laboratory, we only feature the best of the best in our exchange, so you can confidently submit your guest posts and press releases, knowing that you’re getting the highest equity from your digital PR content. We also do the follow-up work to ensure that your links stay live and continue to drive value to your website.
Plus, we offer detailed reporting that allows you to track your orders from start to finish. We take pride in being the highest-quality and most transparent publisher marketplace.
What Our Customers Say
Frequently Asked Questions
Link Laboratory General
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What is a Link Laboratory?
Link Laboratory is the largest online publisher catalog, and is nearly four times larger than our next largest competitor. We feature websites that accept guest posts and press releases for growth marketing purposes. We remove the middleman so you can publish content directly with the publisher and build your brand faster.
What sites are included in the publisher exchange?
We feature over 51,000 publishers in over 50+ categories, from Sports, Technology, Legal, Healthcare, Ecommerce, as well as traditionally challenging categories for link building like cannabis and firearms. You can easily search the site catalog by category to find a publisher that fits topically with your content.
How Does Link Lab Choose Publishers?
We vet each publisher in our marketplace and only feature those with strong organic traffic and topical authority signals, the two factors that matter most for indexation and higher organic rankings. We also have over a decade of experience working with these publishers, and they maintain high standards in order to maintain their position in our marketplace.
What is Link Building?
Link building is an “off-page SEO” strategy that involves reaching out to other websites in an effort to earn more backlinks and brand mentions. Link building has been a major part of SEO strategy for years, and is often performed by SEO experts or content marketers. Link building can lead to more credibility and recognition for your website, including higher ranking positions.
How can I use the publisher exchange for link building?
The publishers in our exchange are vetted specifically for quality focused link building. If you want to earn more high-quality links, you can use our platform to find reputable publishers in your industry and submit guests posts or press releases that allow in-article links.
Does your exchange include non-English publishers?
Yes. Although the majority of our publishers are US-based publishers with English language content, we do feature many country-specific websites, and we are continuing to grow our publisher database for international link builders.
Can I Choose My Own Anchor Text?
Yes. When you submit your guest post order, you can specify your target URL and anchor text in your order. If you add writing services, we will ensure your link includes your preferred anchor text and contextual anchor text that improves the value of your link.
Do the publishers in your exchange publish press releases?
Yes. Some of the publishers in our marketplace publish press releases, meaning you can use the Link Laboratory exchange for press release distribution.
Why Do Prices Vary Per Publisher?
The highest quality publishers in our marketplace are priced higher because of the link power of their domain. Placing guest posts on our Marquee publishers will generate more benefits for your websites, including greater link equity, authority, and referral traffic.
Can I White Label Your Software?
Yes. We can set up a white label dashboard, so your agency clients have access to track their link building orders from start to finish.